Q2 2024 Android Fashion Game Trends in the US: Sensor Tower Analysis

As Q2 of 2024 comes to a close, Sensor Tower provides a snapshot of the top fashion games on Android in the US. We delve into the numbers to see how these style-centric apps have performed.

Left or right: Magic Dress up from ABI Games Studio saw a downward trend in downloads, starting from 5K in the first week of April and tapering off to 1.7K by the end of June. Weekly active users followed a similar pattern, peaking at 9K in late April before settling at 8K in the last week of the quarter.

The Ink Shop - Tattoo Art ASMR experienced a surge in downloads mid-May, with a peak of 6.7K, before a gradual decrease to 2.7K by the quarter's end. Active users showcased a notable increase, achieving a high of 8.7K in late May, but eventually stabilized around 6.6K.

Bravestars Games' Hair Salon: Beauty Salon Game had fluctuating download numbers, with a peak of 2.6K in mid-May, dipping to under 600 in the last week of June. Weekly active users also saw a decline from 5.3K at the start of April to 3.2K by the end of June, indicating a loss of user engagement over the quarter.

Project Makeover by Magic Tavern, Inc. maintained a steady revenue stream throughout the quarter, with earnings oscillating between 4.4K and 3.5K USD. Downloads showed an initial increase to 1.8K before a downward trend to 775. Weekly active users peaked at 9.4K in late April, but saw a drop to 6.8K in the final week of June.

Lastly, Acrylic Nails! from CrazyLabs LTD had its highest download count at 1.8K in mid-June, with a significant decrease to 688 by the quarter's conclusion. Active users experienced a peak at 4K in mid-May, followed by a decrease to 2.7K, reflecting a diminishing user base.

For more detailed insights and data on fashion game trends, Sensor Tower's platform offers comprehensive analytics and performance metrics.